Advertising and Public Relation

Marketing tools play effective role in increasing sale of nay product or services. Every manufacturing and outsourcing organization takes effective steps

to commercialize their products in open market with special features that are not present in competitor’s products. Now a day’s marketing is very important part of nay type of business. It is long run strategy of companies to serve their customers and add more number of new customers as well. Magazines, newspaper, television etc are different mode through which advertisement can be done.

Advertisement and public relation career is totally worthwhile as in present time many companies are customer oriented. The companies takes good care of their valuable customers and take quick steps to solve their problem in short span of time. For this process there is large number of vacancies in customer care department of any company. Media industry deals in advertisements that are commercialized on television and other audio devices.

Advertisement and public relation career provides maximum job opportunities to people in any country according to latest survey by government. Professionals of this field are paid well with several other benefits. It is expected there job opportunities in this profession will grow more in near future. Eligibility criteria for this profession include any bachelor degree. Due to advancement in internet technology it is now possible to learn courses of advertisement and public relation through online facility. Main topics that are included under this course are advertising design, media planning, copy writing, event management, marketing research, and role of social media, branding, product positioning and many more. Institutes offering this courses charge ninety thousand for per semester. Career option of advertising and public relation includes Job profiles that are available in this profession are copy writer, media traffic, media advisor, development officer, press secretary, account executive, coordinator for public affair, communication associate, officer for media relation etc. the salary package for above mentioned job profiles totally depend upon the hiring company and the experience of the candidates. The starting salary for the post of PRO is fifteen thousand rupees and for experienced candidate gets more than twenty fine thousand rupees for a month. To start advertisement and public relation as career one need to hold diploma certificate by pursuing suitable course according to once requirements. For the duration of four years anyone can do diploma course in advertising or human resource management or public relation. Fashion designing institutes in Mumbai offer one year diploma course. Punjab university offers post graduation level of diploma course for this profession. Research centre for film & television that is located in Delhi region offers one year certification study program in advertising as well as public relation. One of the most famous institutes for journalism mass communication that is aizaz rizvi located in Lucknow region also offers same course to students.

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